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Sunday, October 14, 2012

FDI in Multi-Brand Retail: Part III


The Multinationals may view us huge market with enough purchasing potentials, but with all their experiences India may offer different lessons to them. They may come with deep pockets, offer heavy discounts and choke competition, but remains to be seen is whether the Multinationals can sustain Indian thriftiness? The purchasing pattern of an average Indian is Unique, a judicious mix of cost, quality and quantity. If Population is an advantage to them, sometimes, it could turn otherwise.  Petty or Hefty entrepreneurs can walk it any time, choking competition may not be an easy option here.   

Let’s believe they can better negotiate than us for better Public services from the Government. Better roads could become an essential item rather than a luxuries one. Our votes can always tame the politician to our advantage.  

Unlike the US farming is not an ultra large scale business, it’s a cottage Industry. Indian farmers, who prefer to sell the lands than cultivating, may go back to farming. Modernization of farm procurement may break the caste hierarchy of the villages. The predictable Multinational employee pattern may attract the House wives and less educated youths of this country. Customer focus of these companies may bring in new skill sets to their employees; these skill sets may empower their future, entrepreneurially.  

Boon or a bane, the John Company is to be credited for all what we have today. A country called India was created first by an English company centuries before Vallab Bhai Patel. Hope the Sam companies create a better country out of the existing one.      

 

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